PUBLISHING
5 Free Marketing Strategies That Actually Work for Independent Authors As an independent author, you don’t need a massive marketing budget to build a loyal readership. After working with dozens of authors over the past 8 years, I’ve seen firsthand which free strategies deliver real results. Here are five proven tactics that won’t cost […]
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The Elements of a Strong Author Brand on Social Media Your Voice and Tone Are you witty and irreverent? Warm and encouraging? Scholarly and thoughtful? Your social media voice should match the tone readers expect from your books. If you write cozy mysteries, your posts might be warm and community-focused. If you write thrillers,
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Building Your Author Brand: Why Your Social Media Should Tell Your Story Your book might be your masterpiece, but your author brand is what turns casual readers into lifelong fans. In today’s digital landscape, social media isn’t just a marketing tool—it’s your storytelling platform, your reader relationship hub, and your brand-building powerhouse all rolled into
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The Budget-Savvy Author’s Guide to Social Media: Which Platforms Matter and How to Market Without Breaking the Bank As an author, you’ve probably heard the advice: “You need to be on social media!” But then you look at the endless list of platforms—Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, YouTube—and feel overwhelmed. Where do you
Unveiling the Hottest Social Media Trends of 2024! In the ever-evolving social media landscape, staying ahead of the curve is crucial for businesses and individuals alike. With 2024 well underway, it’s time to look closely at the latest trends dominating the digital sphere. From innovative features to emerging platforms, here’s a snapshot of what’s
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New Instagram Feature Losing access to your profile can be devastating for a business. IG recently launched a new tool and process to resolve those issues. Open Instagram.com/hacked via mobile or desktop. Select whether you’ve: 1. been hacked 2. forgot your password 3. lost access to two-factor authentication 4. had your
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How Often Does Your Audience REALLY Want to Hear from You? Image by Free-Photos from Pixabay When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as TOO much interaction? Let’s compare three different scenarios and audiences.
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Connecting to Readers So many readers…so little time to make the right connection!! For authors, with busy schedules, and always working on the next book, it is important to find ways to connect with your loyal readers and engage with new readers. Join this panel of industry professionals as they share opportunities and tools that
2nd Year Speaking at #UPUBLISH at Book Expo America Read More »